About StrataVision
Customer Promise
StrataVision’s cutting-edge AI-powered computer vision platform is revolutionizing on-site analytics. Our innovative solutions enable businesses worldwide to unlock actionable insights that enhance decision-making, boost operational efficiency, and elevate customer experiences. With unmatched accuracy, speed, and simplicity, StrataVision provides the essential tools and insights needed to thrive in today’s dynamic market landscape.

These values define StrataVision, inspiring us to deliver excellence and create lasting value for our customers.
Our Values
Innovation
We push the boundaries of technology, delivering cutting-edge solutions that keep our clients ahead of the curve.
Customer-centricity
We are committed to empowering our customers to enhance experiences, optimize operations, and achieve outstanding results.
Continuous Improvement
Embracing perpetual innovation, we evolve to meet the ever-changing needs of our customers and the market.
Accuracy
We deliver precise, trustworthy insights, ensuring our customers make well-informed decisions.
Impact
Our goal is to drive measurable results and deliver value that goes beyond the bottom line.
Simplicity
We make advanced technology accessible and easy to use, seamlessly integrating with existing systems.
Executive Visionaries
- Bjoern Petersen
CEO
Bjoern is the CEO and board member of StrataVision, a Computer Vision AI software company with the aim to fully realize the transformative potential of computer vision and AI in the physical world so businesses can deliver more exceptional customer experiences. Bjoern serves as on the board of Pro Glove, a German smart wearable scanner solutions company, advises Nordic Capital, a leading European private Equity company, as well as Intelligence Node, a real time price intelligence platform. Bjoern was previously the President of Sensormatic Solutions, a $1bn award winning IoT company and global provider of retail performance solutions, Vice President, and General Manager at Hewlett Packard Enterprise Services, and held several leadership positions at Electronic Data Systems across the world. Bjoern holds a dual master’s degree in computer science and business administration from the University of Darmstadt, Germany.
- Abhijit Deshpande
CTO, SVP Eng.
Abhijit has led the development of our platform and algorithms and has been instrumental in building StrataVision’s patent portfolio, which presently includes more than 20 issued and pending patents. Abhijit has over 2 decades of experience in driving product development and data analytics in entrepreneurial and leadership roles. Prior to StrataVision, he was heading BSS platform for Redknee Inc. At Virgin Mobile, Abhijit led engineering of Virgin Mobile’s data analytics platform. Prior to Virgin Mobile, he led product development at Oracle. Abhijit holds dual Master’s in Systems Engineering and Operations Research as well as Mathematics and Computer Science from Ohio University.
- Andrew Preston
CFO
Andrew Preston is the CFO of StrataVision. Prior to joining StrataVision, Andrew was previously the CFO at VantIQ and Dokkio. Andrew has held C-Level roles as CEO/COO/CFO at two public companies and six private tier-one venture-backed companies. He has managed the sale of four companies to large public companies and raised over $100 million of equity and debt. Andrew graduated with honors from Lehigh University with a degree in Business and Economics and has an M.B.A. from Stanford University.
- Brian Field
VP, Analytics
- Shari Rothman
CMO
- Scott Endres
VP, Product Management
Scott oversees StrataVision’s Product Management team, providing our customers with insights that increase profitability and enhance the customer experience. Prior to joining StrataVision, Scott spent the last five years leading a global product portfolio team focusing on products and services that enhance and personalize the shopper journey for retailers and retail property owners. His experience includes strategic planning and execution for products and brands, solution life cycle management and development of partnership ecosystems. Scott is a Pragmatic Certified Product Master, University of Notre Dame Master of Business Administration, and University of Washington Bachelor of Arts in Anthropology.
- Simon Reed
VP, Sales – EMEA
Simon Reed is the Vice President of Sales for the EMEA region, bringing over two decades of expertise in Sales, IT and Security Technology within Retail and Smart City sectors. With a strong history of leadership, including Vice President and Senior Strategic positions in global security organisations, Simon’s work has spanned Europe, the Middle East and Asia Pacific. Simon’s recent endeavors focus on pioneering the implementation of Computer Vision/AI solutions, offering expert advice on Business Intelligence and Loss Prevention Strategies.
- Dustin Ares
VP, Business Development
- Pamela Cabero
VP, Americas Sales
Pamela brings more than a decade of experience leading high-performing sales teams across the retail technology sector. At StrataVision, she drives sales across the Americas, helping clients harness the power of AI-driven computer vision to optimize performance and unlock new opportunities across their properties. Before joining StrataVision, Pamela held senior sales leadership roles at Kepler Analytics and Sensormatic, where she built and scaled customer-focused teams and delivered measurable growth across North America. She holds dual bachelor’s degrees in Finance and Marketing from Florida Atlantic University and is passionate about driving innovation that creates real-world impact for customers.








